Lakes380 is the primary case study in a report commissioned by Dame Professor Juliet Gerrard, the Prime Minister’s Chief Science Advisor, highlighted the Lakes380 Science Communication & Engagement work. Science communicator Ceridwyn Roberts authored the report, which offer a comprehensive overview of the various strategies science organisations are employing to connect with their target audiences amid fragmented and disrupted traditional media channels. See pages 4-7 for the Lakes380 case study.